Deskripsi
FMCG Digital Commerce Mastery is a senior-track professional program designed to transform mid-career FMCG digital and e-commerce practitioners into strategic demand builders. The curriculum bridges the gap between digital tactical execution and commercial impact, equipping participants with a proprietary framework — the FMCG Demand Engine Model — that connects every digital activity to measurable sell-out outcomes.
Built and taught by senior FMCG digital practitioners with hands-on experience in major Indonesian FMCG brands, the program covers the full strategic and executional landscape of FMCG digital growth: from marketplace excellence and the creator economy to retail media, omnichannel integration, and e-commerce profitability. Participants complete the program with a comprehensive FMCG Digital Growth Playbook for a real brand, presented and defended before a panel of senior practitioners, and ready for deployment in their professional contexts.